I have over 15 years experience partnering with agencies and clients, offering, branding, experience and product design.
Acting as Creative Director, Design Director and Art Director. I've led multiple branding and design projects and managed large teams of designers to deliver timeless, big impact experiences. Through relentless exploration and understated design, I continue to solve problems and create designs that stand the test of time.
I approach all projects with the 'Design Thinking' process. Seeking to understand the user, challenge assumptions and redefine problems to identify alternative strategies and innovations. Providing a solution-based approach to solving problems. It is a way of thinking and working and has five key steps:
Straight Talking Strategy
Fully understand the brief/problem to ensure the right solution is found and the people I'm creating the brand / product for. Analyse and fully understand the market to find the ultimate differentiator.
I imagine, challenge and grow brands that have a meaningful impact on the world. Transform perceptions and bring stunning concepts and campaigns to life through digital products. Simple, intelligent design that is built to stand the test of time - Understated Design