The Mature Millennial Lifestyle Hotel Brand
That delivers comfort and style with unexpected and personal moments
We believe in defining ‘Sensational Situations’
We are grounded and authentic – we know our place. We are the opposite of a budget looking Ikea designed Citizen M and we have grown beyond the obvious neighbourhood product of the Hoxton.
We are positioned for the new discerning millennial. We are customer centric, social, approachable and culturally connected