The brand
The Mature Millennial Lifestyle Hotel Brand
That delivers comfort and style with unexpected and personal moments
The why
We believe in defining ‘Sensational Situations’
The positioning
We are grounded and authentic – we know our place. We are the opposite of a budget looking Ikea designed Citizen M and we have grown beyond the obvious neighbourhood product of the Hoxton.
We are positioned for the new discerning millennial. We are customer centric, social, approachable and culturally connected
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